Marmite: love it or hate it? New study reveals it’s down to your genes

A scientific study has shown that people’s taste preference for Marmite is in their genes.
Called The Marmite Gene Project, the study commissioned by the Unilever brand gives weight to its long-time marketing slogan, “Love it or hate it”. DNAFit, the genetic testing centre behind the research, has published a scientific white paper detailing how people are genetically more likely to be lovers or haters of Marmite. I was taken on as a self-shooting Production Assistant by creative agency Adam&EveDDB  to shoot pick up shots to complete this online informational advert.

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